{"id":755,"date":"2026-01-23T16:36:51","date_gmt":"2026-01-23T16:36:51","guid":{"rendered":"https:\/\/learningpro.solutions\/?page_id=755"},"modified":"2026-01-25T06:14:13","modified_gmt":"2026-01-25T06:14:13","slug":"elementor-719-3","status":"publish","type":"page","link":"https:\/\/learningpro.solutions\/?page_id=755","title":{"rendered":"Project Example: Updating Legacy Training with ADDIE\u00a0"},"content":{"rendered":"\t\t
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Organization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Modality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Zones LLC<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Instructional Designer<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2022<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Video learning<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Situation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A longstanding sales training on recommending end-user computing devices was ineffective. The legacy training consisted of dense, jargon-heavy slides and a long, passive video that nearly no one completed, leaving sales teams underprepared and dependent on IT for product-related support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Task<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Redesign the training to be shorter, clearer, and more engaging. The goal was to improve completion rates, boost learners\u2019 understanding of product knowledge, and reduce their reliance on technical support for client conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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I applied the ADDIE model to revamp the training. In the Analysis<\/em> phase, I reviewed completion data and surveyed leadership to pinpoint knowledge gaps. I analyzed chat logs to identify where reps struggled most. In Design<\/em>, I shifted the format to a series of short, under-five-minute microlearning videos built around a relatable persona to ground abstract concepts in real customer needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The redesigned training saw significantly higher completion rates. Learners demonstrated better retention of product knowledge, which reduced the frequency of support requests to IT teams. Over 90 days post-launch, direct support chats around device recommendations dropped appreciably, and stakeholders reported stronger sales conversations and clearer explanations of technical features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Learned<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project became a learning opportunity for the broader organization. The project created space to coach leadership on how learning design choices\u2014such as length, format, and storytelling\u2014directly influence engagement and performance. As a result, teams gained a shared understanding of what effective, modern training looks like and how intentional design decisions can better support sales outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Project Walkthrough: Facilitator's Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This project began as a classic case of \u201cthe content is there, but the learning isn\u2019t happening.\u201d Our sales teams were responsible for recommending the right end-user computing devices to clients, yet their core product knowledge wasn\u2019t sticking. The existing training (an old slide deck and accompanying lecture) was full of technical jargon, light on relevance, and completely disengaging. Almost no one finished it.<\/p>\n

Before I dive deeper, a quick note: The visuals on this series are not as polished as something I\u2019d create today. At the time, I had to stitch together storyline visuals using whatever stock footage I could find. With today\u2019s AI tools\u2014or with animation platforms like Vyond\u2014the final output would look dramatically more cohesive and modern. To that end, I’ve opted to share just one video, which has been scrubbed for proprietary information.<\/p>\n

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What is<\/em> useful to share is the process I followed and the impact the redesigned training had across the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Analysis<\/h2>

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To validate the concerns leadership had raised, I started by reviewing completion data. The numbers confirmed what we suspected: almost no one made it to the end of the 20-minute legacy video. Sales reps found the content too dense, too technical, and too long for their fast-paced workflow.<\/p>

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I surveyed sales leadership to uncover where product-knowledge gaps were creating the most friction. Reps struggled with understanding device specifications, matching client needs to storage or processing power, and articulating value in plain language.<\/p>

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A surprising amount of insight came from the IT team. Reps weren\u2019t finishing the training, but they were<\/em> reaching out for help nearly every time they needed to recommend a device. I pulled several months of chat logs to identify patterns in the questions reps were asking. These logs became an invaluable data source in shaping the scope of the project.<\/p>

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(If I were doing this today, AI could categorize themes automatically, but at the time this was manually compiled.)<\/p>

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The conclusion was clear: to build confidence and reduce the burden on IT, we needed training that was shorter, clearer, and grounded in realistic sales scenarios.<\/p>

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Design<\/h2>

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To make the content stick, I shifted from one long explainer to a series of microlearning videos<\/strong>, each under five minutes. This format allowed us to break down complex concepts and keep the pacing aligned with the reality of a salesperson\u2019s day.<\/p>

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During script development, I introduced a client persona named Mindy<\/strong>, the owner of a mobile dog-grooming business. She appears in the very first video and instantly humanizes the content. Mindy admits she \u201ccan\u2019t tell the difference between email spam<\/em> and RAM<\/em>,\u201d and that trying to order equipment to support her point-of-sale system has been overwhelming. By framing the training around Mindy\u2019s frustrations and business needs, salespeople immediately understood why<\/em> this knowledge mattered and how<\/em> it translated into real conversations.<\/p>

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This persona served as the through-line of the entire microlearning series. Each video follows her journey as she learns about end-user computing devices and determines the right equipment to keep her business running smoothly. This narrative approach helped transform abstract specs (e.g., storage, RAM, processing power) into concrete selling points.<\/p>

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Once scripts were drafted in Microsoft Word, I built a simple visual storyboard in PowerPoint to help stakeholders preview the learner experience. In a live working session, we refined pacing, reinforced the Mindy storyline, and aligned the tone to what would resonate most with sales teams.<\/p>

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Development<\/h2>

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The videos were produced in Adobe Premiere, where the Mindy narrative came to life. Because we didn\u2019t have a visual-effects or animation budget, I used a blend of stock footage, light motion graphics, and text callouts to create a cohesive visual story. This required careful editing to ensure consistency in style and tone\u2014especially when trying to stitch together stock footage in a way that felt natural.<\/p>

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We also recorded voiceovers in-house using coworkers as narrators, since we didn\u2019t have funds for professional talent. This meant spending extra time smoothing audio, timing narration to visual cues, and ensuring the delivery felt conversational and warm enough to complement Mindy\u2019s storyline.<\/p>

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If this training were built in 2025, modern AI tools would dramatically improve both visuals and voiceovers. However, within the constraints of the time, Premiere offered enough flexibility to build an engaging, story-driven microlearning experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Implementation<\/h2>\n

We rolled out the microlearning series to a pilot group of managers first. Their feedback led to a few small refinements: mainly adjusting phrasing in the scripts and clarifying a couple of transitions in the videos. Once the pilot group approved, the training was launched to the entire sales organization.<\/p>\n

Evaluation<\/h2>\n

The results were both measurable and meaningful:<\/p>\n

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  • Completion rates increased significantly<\/strong>, with the majority of the sales team finishing the full microlearning series.<\/li>\n\n
  • Learning outcomes improved<\/strong>, demonstrated by reduced reliance on IT for product recommendation support.<\/li>\n\n
  • Questions to IT about device recommendations dropped over the next 90 days<\/strong>, with a notable decrease in the first 30 days. In that window, IT reported that the volume of \u201cwhich device should I recommend?\u201d chats decreased by a meaningful percentage. The final estimate was that chats had decreased by about 30%, clear evidence that the content addressed real knowledge gaps and built employee confidence.<\/li>\n\n
  • Stakeholders reported stronger sales conversations<\/strong>, particularly in explaining storage, RAM, and processing power in language customers could easily understand.<\/li>\n<\/ul>\n

    The combination of microlearning format, scenario-driven storytelling, and tightly aligned content made the training more engaging, more practical, and far more likely to be completed.<\/p>\n

    Conclusion<\/h2>\n

    This project demonstrated how even highly technical content can become approachable and compelling when grounded in real-world context. By building the training around a relatable persona, simplifying jargon, and delivering content in short, purposeful segments, we helped the sales team feel more confident and better equipped for client conversations.<\/p>\n

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    The ADDIE model guided every step, from uncovering pain points and designing around learner reality, to shaping effective storytelling and measuring outcomes that mattered to the business. The result was a training program that wasn\u2019t just modernized, it was meaningful, memorable, and measurably effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Example:\u00a0<\/h2>\n

    Click below to watch one of the videos in this series on tablets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Organization Role Year Modality Zones LLC Instructional Designer 2022 Video learning Situation A longstanding sales training on recommending end-user computing devices was ineffective. The legacy training consisted of dense, jargon-heavy slides and a long, passive video that nearly no one completed, leaving sales teams underprepared and dependent on IT for product-related support. Task Redesign the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-755","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/learningpro.solutions\/index.php?rest_route=\/wp\/v2\/pages\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learningpro.solutions\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/learningpro.solutions\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/learningpro.solutions\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learningpro.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=755"}],"version-history":[{"count":5,"href":"https:\/\/learningpro.solutions\/index.php?rest_route=\/wp\/v2\/pages\/755\/revisions"}],"predecessor-version":[{"id":782,"href":"https:\/\/learningpro.solutions\/index.php?rest_route=\/wp\/v2\/pages\/755\/revisions\/782"}],"wp:attachment":[{"href":"https:\/\/learningpro.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}